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As Humana Challenge play begins, partners discuss tournament success

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President Bill Clinton, left, shakes hands with Humana Well-Being Ambassador and golf legend Gary Player, right, while Humana CEO Bruce Broussard, second from right, and Humana Challenge Executive Director and CEO Bob Marra look on during the first tee festivities on the opening day of the Humana Challenge at PGA West in La Quinta, Calif., on Thursday, Jan. 16, 2014. (Rodrigo Pena/AP Images for Humana) Humana Well-Being Ambassador and golf legend Gary Player hits off the first hole teebox of the Arnold Palmer course during the opening day of play at the Humana Challenge at PGA West in La Quinta, Calif., on Thursday, Jan. 16, 2014. (Rodrigo Pena/AP Images for Humana) President Bill Clinton waves to golfers on the putting green at the Arnold Palmer course during the first day of play at the Humana Challenge at PGA West in La Quinta, Calif., on Thursday, Jan. 16, 2014. (Rodrigo Pena/AP Images for Humana) President Bill Clinton, right, speaks about the success and impact of the Humana Challenge, while Humana CEO Bruce Broussard, left, listens during a press conference during the first day of play at the Humana Challenge at PGA West in La Quinta, Calif., on Thursday, Jan. 16, 2014. (Rodrigo Pena/AP Images for Humana)

The 2014 Humana Challenge officially got underway at PGA West in La Quinta, Calif., today after golf legend and Humana Well-Being Ambassador Gary Player hit the ceremonial first tee shot in front of an enthusiastic group of on-lookers, including President Bill Clinton, PGA TOUR Commissioner Tim Finchem, Humana CEO Bruce Broussard and Humana Challenge Executive Director and CEO Bob Marra. (Watch the video.)

President Clinton, Finchem and Broussard also spoke in the Humana Challenge media center about the success and impact of the tournament, which is in its third year since Humana began its title sponsorship.

“When Humana and the Clinton Foundation came together with (the PGA TOUR) to forward this tournament in a direction that makes for a great golf competition and to focus on our players as role models … I’m not so sure we knew that we would be making this much progress by year three,” Finchem said. “It has been a terrific partnership.”

President Clinton said the Humana Challenge – which has set a goal to become the “Healthiest Event In America” – will serve as a model for other events.

“This initiative would not have started were it not for the PGA TOUR, the tournament and Humana sponsoring it,” President Clinton said. “And as someone who deals with this kind of work across the world on a regular basis, I can tell you that I think it is a very significant development for the United States, and it is something that other communities will be forced to model if we really want to deal with the fundamental health challenges we have.”


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